The European Excellence Awards in Public Affairs honour outstanding performance in a wide range of categories. With in-depth categories which cover everything from internal communications to public relations, as well as a wide scope of industries from all across Europe, the Awards explore the full range of the profession, and provide a comprehensive look at the most exceptional examples within the world of public affairs.

Accomplishment

Public affairs work is performed in a highly complex environment, requiring real expertise in the field. In this category the Awards will honour a stand-out case of a successfully-run campaign that represents rigorous planning and an extraordinary execution.

Navigating through the world of public affairs can be quite tricky: providing clients with valuable counsel and offering high quality execution ideas. This category distinguishes an agency which has performed public affairs work with unusual, creative campaigns and excellent consultation within the last year.

Political workshops and congresses offer an opportunity to learn and interact with lobbyists, political analysts and EU representatives. In this category the Awards will honour a stand-out workshop or congress that offers an atmosphere for advanced learning and networking.

Sector

To successfully reach the desired target groups which matter to the respective cooperation within the private sector turns out to be a real challenge. Lobby work requires tactics, patience, perseverance and a strategical approach, in particular if public affairs link with economy. Which corporate campaign has successfully accomplished this?

Parties and fractions mobilise and inform about their key themes – not only at election campaign times. Voters and members need to understand the political content in order to participate. The European Excellence Awards in Public Affairs honour the best campaign for internal or external communication within the political sector.

Ministries, government agencies and other public administrations work to serve the general public. To legitimize themselves, they must demonstrate their achievements to the population. The European Excellence Awards in Public Affairs honour the best campaign which clarifies their efforts and simultaneously informs the public.

Associations, trade unions, non-governmental organizations and social movements have political and social influence by representing and raising awareness for a given key concept. The European Excellence Awards in Public Affairs honour the campaign which informs and mobilises most effectively.

Project, Campaign & Strategy

Having a limited budget can quickly become an obstacle for internal and external communications. Nevertheless, noteworthy campaigns and communication strategies are created again and again without spending a big budget. The European Excellence Awards in Public Affairs honour the best campaign with a maximum budget of 10,000 Euro per year.

Disruptive campaigns distinguish themselves by the fact that they enclose methods and attempts which are anything but usual. They generate a radical change, lead on new ways or pursue other attempts. At the same time the approach of accessing the target group itself can also be completely new.

Making sure that the organisation is on target with its ambitions in the public image is a never-ending challenge. The winning project must remain aware, sensitive and responsive to issues which might affect your organisation’s reputation is a vital part of this practice.

In an era of information overflow, it has become vital for organisations and parties to influence the publics´ opinion through honest and authentic “stories” and thus secure their attention in a unique way. The European Excellence Awards in Public Affairs will honour a stand-out campaign that uses the storytelling tool efficiently.

Motivating the public to be actively involved within a campaign can be a hard thing to do. Offering a call-to-action and giving the public their own way of participating familiarises them with the given topics on a close level and rapidly increases awareness. The Award will honour a campaign that involves the public in a unique and efficient way.

There are countless events every year. Which of them stand out and do remain in memory? In this category we distinguish the event which persuaded visitors with exciting subjects and formats. This can be a congress, an exhibition, a discussion group, parliamentary evenings or an election campaign event.

Producing concise, accurate and tactful information regularly, whether it is from business to business or from business to client, is at the very core of external publications. The European Excellence in Public Affairs will go to the external publication which manages to capture its target audience in an efficient way.

Digital Public Affairs

Efficient viral communications take place beyond the limits of traditional communication solutions. Video clips, advergames, e-books, brandable software, images, text messages, emails or web pages are tools that can be used. The Award will go to the project which uses analytical consideration and effective strategic planning to its advantage.

There are millions of designs and user-interfaces for websites, but some are notably more effective than others. The winning website will stand out through aesthetic originality, functionality and user-friendliness. A successful website can often be the key to boosting the success of a company or organisation.

Having a healthy communication and information resource in the form of a highly efficient intranet is important regardless of the size of an organisation. The winning intranet connects the organisation to itself and to its client and partner base, providing a multi-directional information sharing platform.

Please note: When applying for this project, we would ask that you provide login details for the site, so that the jury can access it, or a functioning version of the intranet online that the jury can use.

As internet users are becoming less willing to read long texts, videos are an excellent way to bring one’s message across. Be it a testimonial or demonstration of a software, a filmed lecture or something funny or intriguing, people enjoy watching movies.

Industries and Institutions

Health is an important issue in every society and insurances the wellbeing of our citizens. The European Excellence Awards in Public Affairs honours strategies that encourage innovation within the health sector and improve the citizens ‘overall health situation. The European Excellence Awards will go to the project that excels innovation within the health sector.

Few sectors have seen as much debate as the energy sector in recent years. Due to being a limited resource, we have to ensure a sustainable usage as well as an efficient energy development. How has the industry dealt with the fundamental changes in its activities? This category honours strategies that encourage innovation within the energy sector.

Not just there to chase away boredom, entertainment allows us to live out our fantasies as well as to relieve a little stress along the way. Through various aspects of entertainment, we can engage with the cultural practices of a variety of other nations, too. Innovative strategies within the culture & entertainment sector will be distinguished.

Traveling and exploring new places is a big part of today’s multicultural society. Regulations and current political situations play a big part of the decision-making process. This category honours strategies that encourage innovation within the travel & tourism sector.

Necessities of life, both food and drink play an important role in our lives, as of course without one or the other, it would be impossible to survive. One of the most basic human needs, nourishment is a important subject within the public affairs community. This category honours strategies that encourage innovation within the food & beverage sector.

The chemical and industrial sector is often declared as the backbone of its kind – it is a central area that helps build today’s modern world. The chemical industry is undergoing huge changes worldwide and it is up to the work of public affairs experts to strengthen its position. The European Excellence Awards will go to the project that excels innovation within the chemicals & industrials sector.

Technology drives our life. New technologies and technological advantages are being developed every day. These innovative approaches raise the fundamental question of how to integrate a new development into the given system. This category honours strategies that encourage innovation within the technology sector.

In our lifetime we will most likely see environmental concerns move from their current position as a concern, to an integral part of how we function on a daily basis – from the products we choose to use to the candidates we choose to vote for. This category honours strategies that encourage innovation within the sustainability & environment sector.

National and Regional Campaigns

This category honours outstanding work in the following countries: Germany, Switzerland, Austria France, Belgium, the Netherlands, Luxembourg, United Kingdom, Ireland

This category honours outstanding work in the following countries: Norway, Sweden, Finland, Denmark, Iceland

This category honours outstanding work in the following countries: Poland, Ukraine, Republic of Moldova, Hungary, Czech Republic, Slovakia, Russia, Belarus

This category honours outstanding work in the following countries: Spain, Portugal, Italy, Malta, Greece, Cyprus, Turkey

Contact

Any questions? Please contact us:
Sophia Toth-Feher
Award Manager
+49 (0)30 8485 90