1. Campaign of the Year

The Norwegian Agency for Development Cooperation
The Enlightenment Trail – The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

On a cold evening in September, over 5000 hikers gathered at the foot of Gaustatoppen – one of Norway’s most beautiful mountains. As darkness grew they switched on headband lights and started climbing to the top. Together we created Norway’s most spectacular mountain event: a 4.4-kilometer long human light chain up the mountain – The first ever-Global Goals summit, for and by the people.

Itsy Bitsy FM
Parent-Child Quality Time
Point Public Affairs, GMP PR, GMP Advertising

A children’s radio launches a campaign aimed at fundamentally change the relationship of Romanian parents with their kids and offer a new national public holiday for parents to be able to spend quality time with children (by amending the Romanian Labour Code). The strategy implemented by the action group created around the cause led to amazing results, both in terms of awareness and legislation.

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau

Alexander Van der Bellen ran as independent candidate for the President of Austria.
Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign.
Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

2. Consultancy of the Year

Sparks & Co

Humanity’s prosperity can only be addressed today through innovation, but ideas alone are not enough. Sparks & Co gives science a wider voice to help researchers in Europe communicate to help solve the challenges of the future. Inspired by the passion for what we do, we work to reduce the breach between society and science, spreading the real impact of our projects in the everyday life. We believe it is the only way to provide humanity with the tools it needs in the fight for a better tomorrow.

FTI Consulting

FTI Consulting’s EMEA PA consultancy practice is entirely unique amongst its competitors. As a business advisory firm FTI Consulting’s business model integrates regulatory, economics and political communications with policy and public affairs. We are present in major capital markets and political centres across the region and our Brussels office, with a team of over 65 public affairs experts from 22 different countries, acts as our EMEA network’s PA hub.

Whyte Corporate Affairs

Whyte was created in 2008, based on the firm belief that ‘new school’ public affairs should be embedded in an integrated ‘corporate affairs’ approach. Our independent firm continuously grew to become one of the leaders in Belgium. 2016 brought ultimate recognition of Whyte’s success: launch of new services and tools (including an ‘app’ for crisis situations), major client wins, successful client work, key hires, double digit growth and… a Strategic Plan to continue its success story.

3. Best Political Workshop or Congress

Wilfried Martens Centre for European Studies
Economic Ideas Forum 2016

Organised by the Wilfried Martens Centre for European Studies, the official think tank of the European People’s Party, the Economic Ideas Forum aims to act as a laboratory for policy-oriented ideas.

FleishmanHillard
FleishmanHillard’s Five Days of Digital

Access to trainings on the digital landscape of the EU is often hard to come by. FleishmanHillard’s Five Days of Digital sought to change that while also creating a community of people who want to truly embrace digital and social strategy in today’s world. FHFivedays offered five free events ranging from clarifying Wikipedia to implementing video, open to anyone working in EU affairs.

4. Corporate & Private Sector

Bilfinger
Bye bye and welcome back - unique year for Bilfinger

Bilfinger’s image had reached its lowest point 2016, with numerous media outlets predicting the end of the company. With the help of an efficient and creative communications (“2-4-6”) concept, we succeeded in successfully positioning the new CEO, regaining deep credibility among media and employees. Due to this impact, we also succeeded in stopping negative media coverage and company’s brain-drain

B&B Italia Spa
Communication R-evolution

A systemic and integrated communication project for B&B Italia 50th anniversary to narrate the industrial design culture that made the company a leading representative of Italian design worldwide: the docufilm “B&B Italia. Poetry in the shape. When design meets industry”, the book “The long life of design in Italy. B&B Italia 50 years and beyond” and the exhibition “B&B Italia/The perfect density”

Rauma Marine Construction
The Bridge - From zero to the building of a strategic combat fleet in three years.
Miltton

In 2014, the Finnish shipbuilding industry was in crisis. That year, Rauma Marine Constructions (RMC) started their business from scratch and with empty order books. Credibility and networks had to be rebuilt and orders were needed. The aim was to see employment thrive in Rauma again. Just three years later, RMC has just signed a EUR 1.2 billion-Letter of Intent with the Finnish Defense Forces.

5. Political Sector

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau

Alexander Van der Bellen ran as independent candidate for the President of Austria.
Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign.
Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

Andrey Novakov, European Parliament
EU Fund it!

€врофинансирай is a free online one-stop-shop matching potential beneficiaries to EU funding on the tip of the fingers. On the average, the process requires 5 clicks. The platform targets a wide range of potential beneficiaries, especially young people and entrepreneurs. It paves a shortcut through the constellation of funding instruments, avoiding confusion, wasted time and consultancy fees.

Verbindungsbüro Land Niederösterreich/ Brussels Liaison Office of the State Government of Lower Austria
Motivating regions to advocate for their future EU cohesion policy

EU cohesion policy is an extremely complex EU policy for the benefit of all EU regions. Its future existence is under threat. Our aim was to mobilise as many regions as possible on highest political level to support a common & well-structured lobbying initiative and put pressure on the EU institutions to prolong EU policy for all regions of Europe post 2020.

6. Public Sector

Europol
EU Most Wanted Advent Calendar

Europol worked closely with the European Network of Fugitive Active Search Teams to launch an international media campaign to catch some of Europe’s most wanted criminals.
The campaign drew worldwide attention with its ‘advent calendar’ of dangerous fugitives – featuring a new ‘most wanted’ criminal every day of December – along with appeals for the general public to help catch them.

Federal Office for Migration and Refugees (BAMF)
"Ankommen" (Arrival App)

The app “Ankommen“ (“Arrival“) targets displaced persons who have only been in Germany for a few weeks. “Arrival” is a guide to quickly become comprehensively orientated during this period, and is tailored towards the immediate needs of people who only recently arrived in Germany. The app contains three captures, “Asylum, Apprenticeship, Job”, “Living in Germany” and “Learn German”.

The Norwegian Agency for Development Cooperation
The Enlightenment Trail – The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

On a cold evening in September, over 5000 hikers gathered at the foot of Gaustatoppen – one of Norway’s most beautiful mountains. As darkness grew they switched on headband lights and started climbing to the top. Together we created Norway’s most spectacular mountain event: a 4.4-kilometer long human light chain up the mountain – The first ever-Global Goals summit, for and by the people.

7. NGOs & Associations

Amnesty International - Greek Section, Oxfam
The Museum Without a Home
Bold Ogilvy & Μather

The “Museum Without a Home” outdoor and digital campaign was a celebration of humanity, dedicated to the Greek people who welcomed and embraced, with their hospitality, people who had fled their country. A unique “Exhibition of Hospitality” was displayed live around Athens, showcasing small acts of solidarity that deserve a big “Thank you” and encouraged people’s continuing support.

International Committee of the Red Cross (ICRC)
Victory by any means

As the custodian of International Humanitarian Law (IHL), the ICRC aims to explain to the public what the rules of war are and why they matter today as ever. Moreover, it presents the findings of a survey on how IHL issues (eg: targeting of civilians, attacks on humanitarian workers or torture) are perceived by the public. The campaign presents IHL violations in both human and legal terms.

Social Impact, KfW Stiftung
ANKOMMER. Perspektive Deutschland

ANKOMMER. Perspektive Deutschland is an 8-month qualification programme which supports (social-)entrepreneurial teams who are improving the socio-economic participation of refugees by way of innovative models and concepts, including access to education, vocational training and jobs. The program includes business model coaching, access to working space in several German cities and several grants.

8. Low Budget Campaign

dbb jugend NRW
Danger Zone Public Service
giftGRÜN digital agency

The campaign “Danger zone public service” by dbb Jugend NRW raises awareness on the daily attacks against civil servants and emplyees and creates a communication platform for affected persons. The anonymized publication of personal stories as well as the implantation of a case-timeline shows the increasing relevance of the topic.

Itsy Bitsy FM
Parent-Child Quality Time
Point Public Affairs, GMP PR, GMP Advertising

A children’s radio launches a campaign aimed at fundamentally change the relationship of Romanian parents with their kids and offer a new national public holiday for parents to be able to spend quality time with children (by amending the Romanian Labour Code). The strategy implemented by the action group created around the cause led to amazing results, both in terms of awareness and legislation.

PUBLIC STORES
Public launch Black Friday in Greece!

Public Stores “brought” the “Black Friday” in Greece for the first time, on Friday 25 November, by welcoming thousands of visitors whereas more retailers in Greece followed in the same way.
We served 4.26 times more customers than any other usual day whereas we attained a new record of visitors. At the same time we generated a very large “social buzz”.

9. Disruptive Campaign

UBS Optimus Foundation
UBS Optimus Foundation- Going the last mile VR 360 film

We rely on the generosity of our donors to fund inspiring programs helping vulnerable children and their families. We want to deepen that engagement, so we developed a way to take them on a virtual trip to inspire them further and let them experience the benefits their support is delivering first hand. We have only just launched the experience but feedback has been overwhelingly positive.

Borusan Holding
Love Begins With Language

The Equal Borusan is the social equality platform of Borusan. Operating since November 2015, it aims to build a happy and successful future where social roles and perception will not hinder equality and diversity. For this purpose, Borusan has started a campaign on February 14th and published a guideline and a video, drawing attention to discriminatory language and behaviors in work place.

University of Nottingham
Nottingham in Parliament Day

Nottingham in Parliament Day was a unique and high-profile one-day ‘takeover’ of Westminster, which saw The University of Nottingham lead 100+ partners to host 45 events across the Parliamentary Estate. Around 3,000 guests and 140 speakers took part in this trail-blazing initiative to boost our profile, highlight local issues and celebrate Nottingham’s strengths in the heart of government.

10. Issues Management

Microsoft Deutschland
Schlaumäuse for Refugees Campaign

The Schlaumäuse-initiative is the likely the biggest language acquiring campaign for children in Germany. Over 12,000 educational institutions using the free Schlaumäuse-program. For Microsoft Germany as initiator, language is the most important skill for an successful education biography and for integration. The new version helps all refugee children learning the German language in a playfull way

Belgian Alliance of Sustainable Palm Oil (BASP)
Sustainable Palm Oil and Health Taxation
Whyte Corporate Affairs

The Belgian federal governemnt wanted to explore a health tax, after a sugar tax had been introduced in 2015. One of the ideas was to tax palm oil, since this oil has been subject of criticism because of its negatively perceived nutritional and sustainable characteristics.
Thanks to a vast public affairs campaign, the policy makers decided not to target palm oil for a health tax.

Greenpeace
#ttipleaks

Honoring democracy, Greenpeace discloses secret papers from the trade agreement TTIP. Within 3 weeks, we bring the topic from behind closed doors into public light, create iconic visuals and involve the democratic, free press. We spread the docs globally, drive the digital debate, dominate headlines worldwide and raise doubts about TTIP significantly. So, the treaty is called to a halt.

11. Storytelling

Itsy Bitsy FM
Parent-Child Quality Time
Point Public Affairs, GMP PR, GMP Advertising

A children’s radio launches a campaign aimed at fundamentally change the relationship of Romanian parents with their kids and offer a new national public holiday for parents to be able to spend quality time with children (by amending the Romanian Labour Code). The strategy implemented by the action group created around the cause led to amazing results, both in terms of awareness and legislation.

Fox Networks Group Germany
National Geographic - Mars Social Media Campaign ESA Cooperation

To drive awareness for the premiere of Mars, we wanted to create local relevance and tap into current events around Mars by partnering with the European Space Agency. Result: unprecedented media reach for the topic and innovative partnership between private and public sector organizations.

The Norwegian Agency for Development Cooperation
Daron – The Quest for Knowledge
Gambit Hill + Knowlton Strategies

Norway’s entire developmental aid fund has been stolen! Can you help recover the money?

Daron – The quest for knowledge is an interactive cypher game that sends players on an epic journey around the world to learn about Norwegian development aid and tackle brain-twisting puzzles. Only knowledge will get you closer to the master thief, and to the title of Norway’s top code-breaker.

12. Participation

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau

Alexander Van der Bellen ran as independent candidate for the President of Austria.
Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign.
Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

TenneT TSO, TransnetBW
"More transparency not possible" – Early public participation in Germany's largest electricity grid project
navos - Public Dialogue Consultants

SuedLink (SouthLink) is the largest infrastructure project in Germany’s “Energiewende”. A new law requires the DC power line to be laid underground. This means rethinking the planning & communication – and an opportunity! Prior to the approval procedure, politicians & citizens can view all planning data & provide input. It’s the most comprehensive early participation there’s ever been in Germany!

University of Siena
e-VOICE (EUENGAGE Virtual Open Interaction for Communities’ Engagement)
Kantar Public Brussels

Citizens often feel their voices unheard by politicians, while politicians fail to understand citizens’ concerns and to get their message across to people. In e-Voice, we tried to overcome some of these hurdles, offering a sample of European citizens and politicians the opportunity to interact in a virtual and moderated agora. E-Voice is part of a project financed by the EU H2020 program No 649281

13. Event of the Year

Shell Nederland
Generation Discover Festival
BrandBase, Edelman

The Generation Discover Festival was a celebration of science and innovation for children. Engaging young minds in the global challenges of today.
Children could explore futuristic domes to find out about energy, bring their own creative ideas to life, even build and race their own car fuelled by salt water.

The Norwegian Agency for Development Cooperation
The Enlightenment Trail – The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

On a cold evening in September, over 5000 hikers gathered at the foot of Gaustatoppen – one of Norway’s most beautiful mountains. As darkness grew they switched on headband lights and started climbing to the top. Together we created Norway’s most spectacular mountain event: a 4.4-kilometer long human light chain up the mountain – The first ever-Global Goals summit, for and by the people.

Wilfried Martens Centre for European Studies, ThinkYoung
Makerstown 2016

Through its innovative format (part fair, part conference) Makerstown is the first event of its kind in Brussels bringing together Makers, business leaders and European policy-makers to showcase, share and succeed. Witness the renewal of Europe’s manufacturing tradition with the help of a new wave of entrepreneurs and Do-It-Yourself experts empowered by Web 3.0 tools, technology and crowdfunding!

14. Publication

Future of Rural Energy in Europe (FREE) Initiative / SHV Energy
Rural Energy Matters
FleishmanHillard

Policymakers need evidence to change their position towards an issue. The report prepared by the FREE initiative aimed to show the potential rural areas offer to decreasing CO2 emissions in EU. It also aimed at raising awareness of the need to create an EU strategy on rural areas and gaining concrete support (signatures) among policymakers towards this idea.

Bilfinger
Bye bye and welcome back - unique year for Bilfinger

Bilfinger’s image had reached its lowest point 2016, with numerous media outlets predicting the end of the company. With the help of an efficient and creative communications (“2-4-6”) concept, we succeeded in successfully positioning the new CEO, regaining deep credibility among media and employees. Due to this impact, we also succeeded in stopping negative media coverage and company’s brain-drain

European Defence Agency
European Defence Matters

EUROPEAN DEFENCE MATTERS is a magazine that matters – and has reach. The official journal of the European Defence Agency, it is circulated to key decision makers across Europe involved in all aspects of defence planning, policy, capability development, research and technology and operations.

Readership is in excess of 10,000 via print and over 25,000 via its online “webzine”.

15. Social Media & Viral Communications

FDP - Freie Demokratische Partei
The Brexit Poster
HEIMAT Werbeagentur GmbH, Eat, Sleep + Design

Aware of the historic dimension of the Brexit, Berlin’s Liberal Democrats aimed at redirecting the world’s attention. On July 5th, they invited start-ups to move to Berlin by driving a single poster mocking Britains iconic World War II slogan through London, relying merely on the participation of the Londoners to share it online. Within hours, the London coup went viral on social media.

airBaltic
The first ever ballet performed by an airplane

In late 2016 airBaltic received the world’s first Bombardier CS300 aircraft which was a major event for aviation fans around the globe and travelers from the Baltics. To celebrate the it we made a short mockumentary film of doing something for the first time – performing ‘’The Nutcracker’’ ballet with a CS300. The video was success and went viral receiving 1.4m across all of the social channels.

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau

Alexander Van der Bellen ran as independent candidate for the President of Austria.
Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign.
Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

16. Website

The Norwegian Agency for Development Cooperation
Daron – The Quest for Knowledge
Gambit Hill + Knowlton Strategies

Norway’s entire developmental aid fund has been stolen! Can you help recover the money?

Daron – The quest for knowledge is an interactive cypher game that sends players on an epic journey around the world to learn about Norwegian development aid and tackle brain-twisting puzzles. Only knowledge will get you closer to the master thief, and to the title of Norway’s top code-breaker.

Coca-Cola HBC
Group Corporate Website

Coca-Cola HBC corporate website has been fully relaunched based on a new fully responsive platform with fresh and appealing “look & feel” as well as engaging content, putting story-telling in its heart.New website managed to climb from 88th place to the 9th in the annual digital maturity survey for the best websites among FTSE 350 companies.

European Flavour Association
New European Flavour Association (EFFA) Website

EFFA’s new website reflects our pride in the flavouring industry and our commitment to transmit the benefits and added value they bring to our life and society. It shows the work of the association and at the same time is a comprehensive resource about the flavour industry in Europe for both the general public and specialised audiences.

17. Intranet

Vodafone
Agent Workplace of the Future / Relaunch AskEmpolis

AskEmpolis is an intranet based knowledge management tool for customer care agents displaying knowledge in decision trees. With 1,500 users and 400.000 sessions per month it is one of the most used internal tool for process based information within Vodafone Germany. Due to data security regulations we cannot give you access to the tool.However we provided a faithful replica dummy.

Asea Brown Boveri
ABB Inside+

‘Insideplus’ is a state-of-the-art Intranet which meets today’s user expectations and simply makes their lives easier! It provides a seamless user experience, offers easy integration with different tools and offers fast access to ABB’s whole offerings suite. It is built on latest responsive design technology and is accessible from any device, anywhere and anytime!

Coca-Cola HBC
WeConnect Intranet

CCHBC new Group Intranet delivered one platform for Group and 28 countries. It is an “one stop shop” including all news, company tools & activities in one place with easy access from any device. It contains social features to encourage two-way communication, collaboration & sharing allowing users to create content. It connects employees with business strategy and engage them in our growth plan.

18. Online Video

World Vision International
Kids deserve better – Movie star and a refugee teenager become friends

In September 2016, World Vision took actor Liam Cunningham (Game of Thrones) to Jordan to meet with Syrian refugees. They documented Liam meeting 16-year-old Hussam. They then learnt that Hussam and his mother were granted German passports and after years apart were to be reunited with his father and brother in Germany. A surprise reunion was arranged and captured.

Fire Safe Europe
Would you manage to escape a building on fire?

Would you manage to escape a building on fire? We filmed 2 teams in an escape game: 2 rooms, 2 fires, different fire safety standards. Only 1 team escapes. Our goal: to show that across the EU, different fire safety standards = different chances of survival. Our video creates awareness on the impact of fire on society & serves as a hook to our campaign asking the EU to make fire safety a priority

Pharma.be
In the land of pharma, Belgium is King
Whyte Corporate Affairs, The Barbarians, Personal Copy

This video successfully highlights the mutually beneficial relationship between Belgium and the pharmaceutical industry. It links general facts and medical achievements in a positive, twisted and surreal way – truly à la Belge. The video premiered at the 50th anniversary of Pharma.be, the Belgian pharmaceutical industry association, at a major stakeholder event in presence of the Prime Minister.

19. Health

European Idiopathic Pulmonary Fibrosis & Related Disorders Federation (EU-IPFF)
EU-IPFF Written Declaration on IPF - "Breathing Hope"
Weber Shandwick

Idiopathic Pulmonary Fibrosis (IPF) is a rare, fatal and incurable lung disease which affects up to 110,000 people in the EU. Yet hardly anyone has heard of it. To improve access to treatment and encourage research for a cure, the EU-IPFF successfully campaigned for the European Parliament to adopt a Written Declaration on IPF, demonstrating its commitment to improve the lives of thousands.

AstraZeneca Bulgaria
Accelerate access to innovative treatment in fast evolving and challenging environment

The project realized in active collaboration with Bulgarian healthcare professionals, scientists, institutions, patient’s organizations aims to ensure patients access to innovative treatment for ovarian cancer and COPD in dynamic and challenging environment in Bulgaria in 2016

Center for Monitoring Public Policy, GSK Consumer Healthcare
Driving systemic change in Oral Health Public Policy
Graffiti PR

With healthcare costs almost entirely covered by patients, Oral Health (OH) is not acknowledged nor documented as a public health issue in Romania though OH state is way below the EU level. Starting from a business issue caused by lack of education, the campaign offered sustainable, effective solutions for public education by profiling Oral Health on the public agenda and driving policy change.

20. Energy

FuelsEurope
Save More Than Fuel
Cambre Associates

Ahead of the 2015 COP21 UN Climate Change conference in Paris, FuelsEurope took the bold step of recognising that climate change is real and warrants action.

“Save More Than Fuel” is an online campaign aimed at encouraging drivers to be more “energy-conscious” and reduce their fuel consumption. Since its launch, ‘Save More Than Fuel’ has reached well over 100,000 views for all combined videos.

EDP Renewables
EDPR: Managing Stakeholders for Value Creation
ROI Marketing Institute

This project is about changing EDPR stakeholder (STK) managing policy and strategy making it cross-functional and accountable. The challenge: to manage 13 STK groups in a homogeneous and convergent way among different departments, monitoring the value this project generated for STKs and for the company.

TenneT TSO, TransnetBW
"More transparency not possible" – Early public participation in Germany's largest electricity grid project
navos - Public Dialogue Consultants

SuedLink (SouthLink) is the largest infrastructure project in Germany’s “Energiewende”. A new law requires the DC power line to be laid underground. This means rethinking the planning & communication – and an opportunity! Prior to the approval procedure, politicians & citizens can view all planning data & provide input. It’s the most comprehensive early participation there’s ever been in Germany!

21. Education & Culture

Natural History Museum
Dippy on Tour

A campaign to capture the nation’s attention and hearts, showcasing the Diplodocus going on tour as a key part of the Natural History Museum expanding its national and global role, successfully harnessing the nostalgia for a much-loved icon towards an ambitious transformation

Ecole hôtelière de Lausanne (EHL)
Define the Future of Hospitality
Messieurs.ch

Through a futuristic video clip, blog and online contest, EHL fostered an entrepreneurial and innovative spirit amongst our students by engaging them in a fun and dynamic way. We encouraged the next generation of hospitality managers to think outside the box and imagine the future of the hotel industry – their industry – and empowered them to become an active contributor in defining their vision.

PUBLIC
Public Book Awards in Greece

Public stores, the number one destination for books in
Greece, having initiated numerous actions for the book,
have organized for 4 years in a row the Public Book
Awards!Through this particular initiative, which both the
publishing world and the readers have cherished, the Public
stores aim for the first time in Greece at revealing and
promoting the audience preferences.

22. Travel & Tourism

Park Inn by Radisson
The INNovation Room: Improving The Guest Experience Through Innovation

In 2016 Park Inn by Radisson launched The INNovation Room. At its heart was a single desire: to improve the guest experience through innovation. To achieve this it launched a co-creation contest among students at the world’s leading hotel management schools. The winners would be offered internships to implement their concept and the brand aligned itself with the global rising stars of the industry

Grayling
Defending the interests of the French vacation rental sector

Creation of the first vacation rental association (UNPLV) with traditional players and internet platforms,
supported by Grayling France; to promote a balanced regulatory environment to public authorities, mostly in the area of the collaborative economy. UNPLV organized its first conference with key tourism stakeholders in 2016, where a charter was signed with the Ministry of Foreign Affairs.

airBaltic
The first ever ballet performed by an airplane

In late 2016 airBaltic received the world’s first Bombardier CS300 aircraft which was a major event for aviation fans around the globe and travelers from the Baltics. To celebrate the it we made a short mockumentary film of doing something for the first time – performing ‘’The Nutcracker’’ ballet with a CS300. The video was success and went viral receiving 1.4m across all of the social channels.

23. Food & Beverage

Belgian Alliance of Sustainable Palm Oil (BASP)
Sustainable Palm Oil and Health Taxation
Whyte Corporate Affairs

The Belgian federal governemnt wanted to explore a health tax, after a sugar tax had been introduced in 2015. One of the ideas was to tax palm oil, since this oil has been subject of criticism because of its negatively perceived nutritional and sustainable characteristics.
Thanks to a vast public affairs campaign, the policy makers decided not to target palm oil for a health tax.

Coca-Cola
Transparent multi-level PA-Communication: national – regional – digital
MSLGROUP Germany

Pressure on corporations in the Food and Beverages sector has increased in the last decade. Corporations now need to take responsibility with regard to consumers’ health and wellness. In response to this, Coca-Cola in Germany applied an interconnected, integrated and long-term PA strategy, focusing on transparency, and successfully positioned itself as a partner of politics and society.

FoodDrinkEurope
Every Meal Matters

As part of its Circular Economy strategy, FoodDrinkEurope has made the fight against food waste one of its priorities. Launched in June 2016 and supported by FEBA (European food banks) and Eurocommerce (retail sector), the Food Donation Guidelines “Every Meal Matters” have become a reference in industry and European policy and are being more & more broadly adopted throughout the food chain.

24. Chemicals & Industrials

BASF
Referendum Roadshow

BASF wanted to maximise our contribution to a Remain vote in the UK Referendum on the EU without damaging our reputation .

We engaged both campaigns, allowing them to present their arguments direct to our staff through a series of 25 workshops, across the UK.

This grassroots approach yielded a 78% Remain vote, praise from both campaigns, and no negative media coverage.

Bilfinger
Bye bye and welcome back - unique year for Bilfinger

Bilfinger’s image had reached its lowest point 2016, with numerous media outlets predicting the end of the company. With the help of an efficient and creative communications (“2-4-6”) concept, we succeeded in successfully positioning the new CEO, regaining deep credibility among media and employees. Due to this impact, we also succeeded in stopping negative media coverage and company’s brain-drain

ECPA - European Crop Protection Association
#WithOrWithout Pesticides
ZN Consulting, FourTold

In a world where many people have an unrealistic vision of food production that does not consider the challenges faced by today’s farmer, and in a tough regulatory climate for chemicals & industrials, the association representing European manufacturers of pesticides (ECPA) has launched a bold multi-channel communications campaign to explain the realities of farming and the benefits of pesticides.

25. Technology

WIND HELLAS
The secret of Anafi

Investments in new technologies and infrastructures led to an incredibly enhanced WIND 4G experience across Greece! The new 4G network spurred the company to go one step further by “adopting”, in terms of telecommunication, the island of Anafi through a donation of communication services and products to all of its residents that reflects the true essence of corporate responsibility, having as main

Bilfinger
Bye bye and welcome back - unique year for Bilfinger

Bilfinger’s image had reached its lowest point 2016, with numerous media outlets predicting the end of the company. With the help of an efficient and creative communications (“2-4-6”) concept, we succeeded in successfully positioning the new CEO, regaining deep credibility among media and employees. Due to this impact, we also succeeded in stopping negative media coverage and company’s brain-drain

Starman Eesti
Starman and Nokia to develop Europe's first 10G EPON end-consumer network
Hamburg & Partners

Two small-scale media events to introduce cooperation of Starman and Nokia Networks on building Europe’s first next generation 10G EPON fiber optic network – an introductory briefing during feasibility studies and lab tests achieving domestic internet connection record of 8,5Gbps.
For a budget of ~1500€ the results gave 50+ domestic and international media coverage

26. Sustainability & Environmental

COP22 Steering Committee
Fighting Against Climate Change
Marco de Comunicación

Marco de Comunicación with the support of the MSL Group, managed the international media relations for COP22, the 22nd UN Climate Summit which took place in Marrakech November 7-18, 2016. During the campaign, the agency managed over 13,000 media contacts globally relevant to environmental and sustainability causes. The campaign produced 44,000 articles, including thousands in tier 1 global media.

Belgian Alliance of Sustainable Palm Oil (BASP)
Sustainable Palm Oil and Health Taxation
Whyte Corporate Affairs

The Belgian federal governemnt wanted to explore a health tax, after a sugar tax had been introduced in 2015. One of the ideas was to tax palm oil, since this oil has been subject of criticism because of its negatively perceived nutritional and sustainable characteristics.
Thanks to a vast public affairs campaign, the policy makers decided not to target palm oil for a health tax.

The Norwegian Agency for Development Cooperation
The Enlightenment Trail – The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

On a cold evening in September, over 5000 hikers gathered at the foot of Gaustatoppen – one of Norway’s most beautiful mountains. As darkness grew they switched on headband lights and started climbing to the top. Together we created Norway’s most spectacular mountain event: a 4.4-kilometer long human light chain up the mountain – The first ever-Global Goals summit, for and by the people.

27. Central Europe

TenneT TSO, TransnetBW
"More transparency not possible" – Early public participation in Germany's largest electricity grid project
navos - Public Dialogue Consultants

SuedLink (SouthLink) is the largest infrastructure project in Germany’s “Energiewende”. A new law requires the DC power line to be laid underground. This means rethinking the planning & communication – and an opportunity! Prior to the approval procedure, politicians & citizens can view all planning data & provide input. It’s the most comprehensive early participation there’s ever been in Germany!

Frankfurt Main Finance
“Building the New London Bridge to Frankfurt”
NewMark Finanzkommunikation

Even months before the referendum, Frankfurt Main Finance (FMF), the voice of the Financial Centre Frankfurt, recognized Brexit as a lucrative opportunity. The goal was to successfully compete with other European financial centres to maximize gains for Frankfurt’s financial services sector. FMF skilfully carried its messages to a global audience, achieving an enormous reach of circa 1.6 billion.

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau

Alexander Van der Bellen ran as independent candidate for the President of Austria.
Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign.
Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

28. Northern Europe

Rauma Marine Construction
The Bridge - From zero to the building of a strategic combat fleet in three years.
Miltton

In 2014, the Finnish shipbuilding industry was in crisis. That year, Rauma Marine Constructions (RMC) started their business from scratch and with empty order books. Credibility and networks had to be rebuilt and orders were needed. The aim was to see employment thrive in Rauma again. Just three years later, RMC has just signed a EUR 1.2 billion-Letter of Intent with the Finnish Defense Forces.

The Norwegian Agency for Development Cooperation
The Enlightenment Trail – The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

On a cold evening in September, over 5000 hikers gathered at the foot of Gaustatoppen – one of Norway’s most beautiful mountains. As darkness grew they switched on headband lights and started climbing to the top. Together we created Norway’s most spectacular mountain event: a 4.4-kilometer long human light chain up the mountain – The first ever-Global Goals summit, for and by the people.

29. Eastern Europe

Itsy Bitsy FM
Parent-Child Quality Time
Point Public Affairs, GMP PR, GMP Advertising

A children’s radio launches a campaign aimed at fundamentally change the relationship of Romanian parents with their kids and offer a new national public holiday for parents to be able to spend quality time with children (by amending the Romanian Labour Code). The strategy implemented by the action group created around the cause led to amazing results, both in terms of awareness and legislation.

Center for Monitoring Public Policy, GSK Consumer Healthcare
Driving systemic change in Oral Health Public Policy
Graffiti PR

With healthcare costs almost entirely covered by patients, Oral Health (OH) is not acknowledged nor documented as a public health issue in Romania though OH state is way below the EU level. Starting from a business issue caused by lack of education, the campaign offered sustainable, effective solutions for public education by profiling Oral Health on the public agenda and driving policy change.

FILM.UA,YA GALLERY Pavlo Gudimov Art Center
Shadows of Forgotten Ancestors. Exhibition

The idea of the project was about reconstructing the creation process of a legendary film of poetic cinema, Shadows of Forgotten Ancestors (1964) directed by Sergey Paradzhanov. To do this, over 100 artefacts and 20 interviews with filming participants were used, as well as unique photo and video materials, director’s original storyboards and contemporary artworks.

30. South Europe

Garanti Emeklilik ve Hayat
Back to School: Educating, not Employing Children

An alarming increase in children missing school due to working on the streets and workplaces in Istanbul prompted Garanti Emeklilik to conduct a corporate responsibility program to lure students back to school completely. Since 2010, the Company has reached more than 5,000 working children and their families from 44 schools. As a result of all efforts, 761 students stopped working completely.

WIND HELLAS
The secret of Anafi

Investments in new technologies and infrastructures led to an incredibly enhanced WIND 4G experience across Greece! The new 4G network spurred the company to go one step further by “adopting”, in terms of telecommunication, the island of Anafi through a donation of communication services and products to all of its residents that reflects the true essence of corporate responsibility, having as main

Contact

Any questions? Please contact us:
Sophia Toth-Feher
Award Manager
+49 (0)30 8485 90